Larger than life ad man David "Devo" Walden's funeral at Parnell's Holy Trinity Cathedral was not your typical black suit, bowed head and white flower affair.
Though tears flowed for the 66-yearold who died last week, there was plenty of clapping and laughter.
Flowers were yellow and purple and many attendees wore pinks, purple, orange and blue.
It's what Devo wanted, despite the fact he always wore black himself, his long-time friend, Rodney Wayne said.
Another friend of Mr Walden's, Simon Shattky, spoke at the front of the full church.
"So many stories to tell and such a completely inappropriate place to tell them."