The release of Justin Bieber's fourth album is accompanied by a special short film, choreographed by none other than Kiwi export Parris Goebel.
Individual clips, which make up a 45-minute short dance film when played consecutively, were revealed on Bieber's VEVO account at the weekend.
The entire dance short film titled Purpose: The Movement made its debut during sold out Los Angeles shows on Friday, to coincide with the record release.
Goebel directed the project, working on the various fast-paced and slow burning dance scenes that appear throughout.
She took to Instagram to share her pride at the achievement.
Diplo and Skrillex also feature in the film, alongside a host of other collaborators.
The concept is similar to Beyonce's self-titled album released in 2013, which caused a huge stir online.
Already people are getting excited about Bieber's offering, with Twitter comments coming in thick and fast.
Watch the videos one by one on Justin Bieber's VEVO account.
- nzherald.co.nz