Victoria's Secret models work hard to stay in shape so you'd think they wouldn't need digital enhancing.
The fashion world is full of unpalatable secrets and it seems the lingerie models aren't immune to the tinkering of Photoshop artists.
However, sometimes those touch-ups backfire, like the photo Victoria's Secret posted on Facebook under the heading "Truly Madly Cheeky".
The woman in the picture appears to have only one bottom cheek.
Annoyed customers have commented on the post. One, Lara Lofdahl, said: " I don't think you can call it "cheeky" if she only has 1 cheek."
Another, Rachel Anderson, added: "Truly. Madly. Deformed. #tryagainVicki"
Another, Ariana Abadian-Heifetz, asked: "Can we stop making women's bodies objects to be altered, color changed, resized, chopped up? This almost seems like it's supposed to be an anti-photoshop & anti-body shame campaign ad given how completely bizarre the arms and left butt cheek look. I'd prefer to keep my butt the way it is and not turn it into this truly madly cheeky nightmare."