Consider yourself an avid All Blacks and Super Rugby supporter? Not until you're at the airport with your black undies on eating chips that taste like a roast dinner you're not.
While the boys are preparing to take on the British & Irish Lions, Kiwi brands are wasting no time cashing in on the hype.
As we get ready to watch the biggest clash to hit our screens since The Bachelor season two finale, here are the companies all set to sell you rugby paraphernalia you can eat, wear and hashtag your support with.
Jockey supporters jocks
Jockey has released a limited edition range of everyday supporter undies, which are said to be available in every colour - so long as it's black.
Jockey ambassador Matilda Rice and "unofficial underwear model" Will Hall model the range and make being an everyday supporter look pretty damn good.
Bluebird "Crunchtime" chips
Another brand cashing in on the tour is classic Kiwi chip company, Bluebird.
Whether your team New Zealand or backing the Brits and the Irish, Bluebird has a "crunchtime" supporters flavour just for you:
Prawn Cocktail
To make our rivals feel at home while they're here, the British classic, Walkers Prawn Cocktail flavoured chips, will be available.
Lamb & Mint
Of course, we don't need to tell you that if you're a true Kiwi, you'll be dipping your Lamb & Mint chips in Kiwi onion dip.
Whittaker's The Full Eighty block
"I'd love some chocolate with protein puffs," said no one ever. But if you're a fan of Whittaker's and the ABs, we're guessing you won't say no to trying a chocolate block created especially for the teams as they head into the series.
With a promo ad full of more cheesy rugby references than you can kick a ball at, The Full Eighty bar boasts peanuts, banana, and cranberry pieces peppered with those protein packed puffs.
Air New Zealand's #PROJECTBLACKOUT
Air New Zealand are setting out to be the first port of call for Kiwi rugby supporters.
#PROJECTBLACKOUT encourages fans to wear black to ensure when Lions supporters arrive, they know exactly whose turf they're on.
Not jet setting anytime soon? You can share your best All Blacks fan look on Instagram with the hashtag #PROJECTBLACKOUT.